Eric Oldrin

Director of Creative Innovation

Leading creative innovation for emerging technology that drives novel experiences, human insights, business transformation and community joy. I’ve applied this approach to the world’s most popular platforms, award-winning storytelling and dozens of global brands. I have a proven track record of building talented teams and bold ideas that shape the future of culture and society. I’m also a husband, father, volunteer and an optimist.

Experience

Meta : 2024

Product Marketing Consultant

  • Exploring go-to-market strategies for wearable devices product marketing team.

  • Building product narrative and novel use cases for next generation of wearable devices.

  • Developing creative strategy and marketing concepts for campaigns and activations.

EveryDone : 2023

Founder

  • Launched a creative collective to explore new forms of storytelling, personal utility and community. 

  • Developed prototypes at the intersection of spatial computing, generative AI and social connection.

  • Built product vision. Operationalized business. Recruited team. Led fundraising. Pitched investors.

Meta : 2013 - 2023

Director of Emerging Platforms : 2019 - 2023

  • Built a global team and operating model to drive Reality Labs creative strategy and innovation for the launch of every emerging platform over five years.

  • Developed product narrative and creative vision to define first principles and inspire innovation for Quest VR, Spark AR, Ray Ban Stories, Portal, Horizon Worlds.

  • Directed dozens of first-to-market brand experiences including XR with the Paralympics, nominated for an Emmy; Spatial Fusion for MR, awarded a Poly; VR with St Jude Children’s Research Hospital for over $1M in donations; Horizon Worlds with Fender and MINI, featured at Cannes Lions.

  • Guided quarterly research initiatives with strategy and insights team to expand product use cases through rapid prototyping and audience understanding.

  • Designed creative programs and scaled to thousands of partners supporting a community of over 20 million VR headsets and billions in revenue.

Head of Emerging Platforms : 2016 - 2019

  • Led a team responsible for Messenger creative strategy and innovation during the launch of the Platform API serving over 1.3 billion active users worldwide.

  • Developed Messenger product narrative and creative vision to define first principles and inspire partner innovation with Conversational AI and Augmented Reality.

  • Directed dozens of brand experiences with partners like LEGO, National Geographic, Nike and Disney driving revenue growth from zero to $500M.

  • Designed creative programs like Messenger School for industry events like Cannes and SXSW and c-suite sessions with global brands like Pepsi and Mondelēz.

  • Architected an approach and built consensus with Building 8 and Reality Labs to grow impact of creative team and unlock deep product collaborations.

Creative Strategy Lead : 2013 - 2016

  • Led creative strategy and innovation for Instagram during the launch of their first ads system, now tens of billions of dollars in annual revenue.

  • Developed Instagram product narrative and creative vision to define design principles and inspire innovation with on-platform brand campaigns.

  • Directed the first campaigns on Instagram with Adidas, Taco Bell, Capital One, Hotel Tonight laying the foundation for $100M Omnicom deal and first $1B in revenue.

  • Delivered exponential results for brand objectives with over 200% in Brand Awareness, 150% in Purchase Intent and 400% Engagement.

  • Designed creative programs like Instagram Lab that drove enablement and authenticity within a community of over 2.4 billion active users worldwide.

Digital Kitchen : 2010 - 2013

Managing Director

  • Led the Seattle office of an award-winning agency increasing business by 250% to $20M in annual revenue.

  • Directed creative and brand strategy for dozens of clients including Whole Foods Market, Dodge and Sierra Nevada Brewing Company.

  • Developed experiences that blurred the lines between physical and digital spaces like Stanley Piano for live events and brand activations.

Fourth Wall Studios : 2008 - 2010

Creative Producer

  • Led the development of cross-platform storytelling experiences, inspired by alternate reality games, geocaching and immersive entertainment.

  • Produced content for studios like Paramount, NBC and Warner Brothers for the launch of properties like Watchmen and Eagle Eye.

  • Developed strategies to scale alternate reality gaming beyond physical constrains with an experimental platform called Rides.TV.

Simple Star : 2006 - 2008

Director of Content

  • Led content and creative strategy of personal media authoring tool called PhotoShow, a precursor to Instagram.

  • Designed user experience and content formats that helped people tell stories across the web, mobile, and television.

Creative Artists Agency : 2005 - 2006

Creative Strategy Consultant

  • Led social media strategy and scaled creative enablement to hundreds of the world’s most popular celebrity talent.

  • Developed first principles and insights that laid the foundation for CAA’s celebrity social media platform, WhoSay.

National Geographic : 2003 - 2005

Creative Producer

  • Wrote and produced Beyond Freedom, an animated documentary exploring post apartheid South Africa with local talent.

  • Partnered with National Geographic and George Soros. Featured in the Berlin Film Festival and the Gernika Peace Museum.

Macromedia : 2002 - 2003

Creative Producer

  • Led the research and production of an interactive documentary celebrating the foundational history of Macromedia.

Telepathic Transmissions : 2001 - 2002

Founder

  • Led the exploration of interactive storytelling and developed original content series for DIC Entertainment.

shockwave.com : 1999 - 2001

Senior Producer

  • Led exploration of emerging platforms and development of original content with iconic directors like Tim Burton and David Lynch.

Education

Pomona College, BA Philosophy

Awards

  • Paralympics RAW: XR Experience. Nominated for an Emmy and awarded a Webby for immersive storytelling.

  • Spatial Fusion: MR Experience for Meta Connect. Awarded a Poly for Experience of the Year.

  • St Jude Hall of Heroes: VR Experience. Featured on Good Morning America. Raised $1M + in donations.

  • Beyond Freedom: Nominated for a Golden Bear at the Berlin Film Festival. Featured in the Gernika Peace Museum in Spain. 

  • DumbLand: Animated Series with David Lynch. Featured in The Criterion Collection.

Skills

  • Creative Innovation

  • Creative Direction

  • Creative Strategy

  • Creative Narrative

  • Brand Strategy

  • Brand Positioning

  • Brand Narrative

  • Conversational AI

  • Generative AI

  • MR, VR, AR, XR

  • Cross-Functional Alignment

  • Team Leadership